Firefighting is more than a job. It's a calling built on bravery, grit, and a deep commitment to the community. As residents of Northern Nevada ourselves, your local Ford Stores believe we have a shared responsibility to supports the heroes who protect our homes, our families, and our neighbors every day.
We celebrate their service, their stories and are honored to be able to invest in them, their training that saves lives, and their connection to the safety and harmony of the greater community.
NORTHERN NEVADA FIREFIGHTER APPRECIATION
THE EVENT
FireShowsWest is the West Coast’s premier firefighter training conference, held annually in Reno, Nevada. Ford is proud to put full support behind this important event, which in itself is a foundational investment in the safety of the region. By committing as a lead sponsor and taking an active role in advancing FireShowsWest’s mission, we’re able to aid in bringing top-tier training, life-saving new equipment, and vital connections to the dedicated fire professionals who serve Northern Nevada.
SKILLS THAT SAVE LIVES
A community is only as safe as its first responders are prepared, and FireShowsWest is the perfect place to cement that understanding. Ford sponsored immersive hands-on training sessions focused on critical, real-world drills, from live-fire simulations to vehicle extrication, that give our local firefighters the skills and confidence they need to stay sharp and safe on the front lines.
EXPERT LECTURES
Simultaneously, we supported expert-led lectures, investing in the brilliant minds and respected experts whose innovations in strategy and leadership will keep Northern Nevada protected for years to come.
BUILDING LASTING BONDS
Ford’s presence at FireShowsWest extends beyond the training grounds, fueling the connections and shared moments that make this event special. From casual meetups to evening gatherings, Ford is proud to help foster the relationships that strengthen the firefighting community year after year.
FRIENDLY COMPETITION
Beyond the conference, Ford was able to help facilitate some fun and camaraderie with a friendly competition in the form of an annual cornhole tournament, with top-tier prizes like Traeger Grills. Not only was it a great time, it was the perfect way to celebrate hard work with a little fun and some great prizes.
CONFERENCE FLOOR TO FIREHOUSE DOOR
After the event, we took to the road, visiting firehouses in communities across Northern Nevada.
We were able to personally thank first responders and give back directly to the departments that protect our communities. These investments create amazing moments that underscore our ongoing commitment to those who serve with courage and grit every day.
