STRAIGHT OFF THE LOT
How Northern Nevada Ford Dealers took on the Vegas to Reno Race—and won.
See the epic story of community, grit, and perseverance unfold.
SOME TEAMS ARE BUILT.
THIS ONE SHOWED UP FOR WORK.
Founded by off-road legend Casey Folks, Vegas to Reno is the most prestigious point-to-point off-road race in America. One vehicle. One day. Roughly 550 miles. Terrain full of silt beds, rock gardens, mountain passes, and wide-open desert. The kind of stuff that breaks professional teams every year.
But the employees of Northern Nevada Ford Dealers had an idea. What if they raced one of their trusty Ford Bronco Raptors—straight off the lot?
No professional drivers. No racing experience. Just a crew of technicians, parts managers, and salespeople with the fuel to win.
Watch the team on their pursuit to victory.
READY
Behind the scenes, the drivers, mechanics, pit crews, and chase crews—all employees who live and work in Northern Nevada—geared up for the big race.
SET
One stock Bronco. A volunteer crew. All eyes were on Ford. What damage could a rookie team really do out in the rocky desert?
FORD
Against all odds, the team crossed the finish line, placing first in their class. The real-life test turned into a thrilling victory for the Northern Nevada Ford community.
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ADVENTURE IS CALLING
Find your next Bronco at your Northern Nevada Ford Store.